CAMPAIGNS & BRAND ACTIVATIONS
JOHNNIE WALKER BRAND ACTIVATION | LION BREWERIES
This brand activation was a Johnnie Walker Black Label event being held at The Wynyard Pavilion. Large digital signage was created for advertising the launch, alongside large 3m bar signs to be displayed on the night of the event. All of the assets were strongly brand-led and clearly communicated the beverages and brand activation launch at the venue.
ADIDAS X REBEL SPORT | CULTURE AGENCY
The art direction for this winter shoot for adidas X Rebel Sport was for it to be shot amongst dusk to dark time, showcasing real city-life nights for those always on the go and with pops of neon lighting to tie it all together. Creative & Art Direction: Jessica Martin, Photographer: Morgan Bloxham
STAY HOME, STAY — | ILABB
During lockdown, myself and the marketing manager at ilabb came up with the ‘Stay Home, Stay —’ concept. This particular piece of content was one of the ‘Stay Home, Stay Groovy’ Spotify playlists created by one of our sponsored athletes. The playlist tiles all featured varying punchy gradients relating to each individual.
KFC SCENT | CULTURE AGENCY
KFC X Culture launched the KFC cologne and our biggest push was via social media. A part of the campaign was asking consumers how the smell of KFC made them feel, with the best answers winning a limited edition cologne. I got to be creative with showcasing these irresistible answers through Instagram stories.
GLOW CAMPAIGN | ILABB
With festival season kicking off, ilabb had a new ‘glow’ clothing range coming out to ‘illuminate the party.’ I photographed this campaign (actually in our boardroom with a UV light!) and was the creative lead pushing it out online and getting the word out amongst the party-goers.
STAY HOME, STAY — | ILABB
Created within the ‘Stay Home, Stay —’ concept during lockdown, this particular piece of content was showcasing the ‘Stay Home, Stay Moving’ campaign. ilabb partnered with Leaton Performance where two of their trainers did Instagram Lives for our social media followers. It was all about staying sane and moving our bodies!